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001 ocm56730754;

003 OCoLC;

005 20141211182932.0;

008 040928s2005 nyua b 001 0 eng ;

010 a| 2004056438;

020 a| 0743267842 (alk. paper);

035 a| (Sirsi) o56730754;

035 a| (OCoLC)56730754;

042 a| pcc;

049 a| EREE;

050 00 a| HD69.B7b| L548 2005;

082 00 a| 658.8/272| 22;

100 1 a| Lindström, Martin,d| 1970-=| ^A563170;

245 10 a| Brand sense :b| build powerful brands through touch, taste, smell, sight, and sound /c| Martin Lindstrom ; foreword by Philip Kotler.;

300 a| xii, 237 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 215-218) and index.;

505 0 a| A cottage industry turns professional -- Some companies are doing it right -- Smash your brand -- From 2-D to 5-D branding -- Stimulate, enhance, and bond: crafting a sensory brand -- Measuring senses -- Brand religion: lessons learned -- Branding: a holistic view.;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Business names.=| ^A113978;

650 0 a| Advertisingx| Brand name products.=| ^A381214;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Senses and sensation.=| ^A3791;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/fy052/2004056438.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1007141;

999 a| HD69.B7 L548 2005w| LCc| 1i| 30372013370074d| 10/3/2022e| 5/25/2009f| 1/23/2009g| 1l| JGESm| JOYNERn| 1p| $21.84q| 1r| Ys| Yt| JGESBKu| 8/25/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.

Author/creator	Lindström, Martin, 1970-
Format	Book
Publication Info	New York : Free Press, ©2005.
Description	xii, 237 pages : illustrations ; 24 cm
Supplemental Content	Table of contents
Subjects	Brand name products. Business names. Advertising--Brand name products. Advertising--Psychological aspects. Senses and sensation.

Contents	A cottage industry turns professional -- Some companies are doing it right -- Smash your brand -- From 2-D to 5-D branding -- Stimulate, enhance, and bond: crafting a sensory brand -- Measuring senses -- Brand religion: lessons learned -- Branding: a holistic view.
Bibliography note	Includes bibliographical references (p. 215-218) and index.
LCCN	2004056438
ISBN	0743267842 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 L548 2005	✔ Available	Place Hold

Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler.

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