Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

Author/creator Kim, W. Chan
Other author Mauborgne, Renée.
Format Book
Publication InfoBoston, Mass. : Harvard Business School Press, ©2005.
Descriptionxv, 240 pages : illustrations ; 25 cm
Supplemental ContentTable of contents
Subjects
New products.
Market segmentation.

Contents Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Abstract In a book that challenges everything you thought you knew about the requirements for strategic success, Kim and Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--Untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant.--From publisher description.
Bibliography noteIncludes bibliographical references (p. [223]-229) and index.
LCCN 2004020857
ISBN1591396190 (hardcover : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.153 .K53 2005 ✔ Available Place Hold