The design of things to come : how ordinary people create extraordinary products / Craig M. Vogel, Jonathan Cagan, Peter Boatwright.
| Author/creator | Vogel, Craig M. |
| Other author | Cagan, Jonathan, 1961- |
| Other author | Boatwright, Peter. |
| Format | Book |
| Publication Info | Upper Saddle River, N.J. : Wharton School Pub., ©2005. |
| Description | xxx, 237 pages : illustrations, portraits ; 24 cm |
| Subjects |
| Contents | The new breed of innovator -- Pragmatic innovation: the new mandate -- The art and science of business -- Identifying today's trends for tomorrow's innovations -- Design for desire: the new product prescription -- The powers of stakeholders: people fueling innovation -- B-to-B innovation: the new frontier of fantasy -- Making decisions for profit: success emerging from chaos -- A process for product innovation -- Creating a blanket of IP to protect your brand from the elements -- To hire consultants or build internally: that is the question -- Epilogue: The powers of innovation: the new economy of opportunity. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2005920661 |
| ISBN | 0131860828 |