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LEADER 02286cam 22004334a 4500

001 ocm57393626;

003 OCoLC;

005 20141211183430.0;

008 050103s2005 nyua b 001 0 eng ;

010 a| 2005000050;

015 a| GBA5231322| bnb;

016 7 a| 0131357852| Uk;

020 a| 0471718378 (cloth);

035 a| (Sirsi) o57393626;

035 a| (OCoLC)57393626;

042 a| pcc;

049 a| EREE;

050 00 a| HF5822b| .J33 2005;

082 00 a| 659.12| 22;

100 1 a| Jaffe, Joseph,d| 1970-=| ^A605873;

245 10 a| Life after the 30-second spot :b| energize your brand with a bold mix of alternatives to traditional advertising /c| Joseph Jaffe.;

300 a| xix, 284 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| The problem. The end of mass media ; What's eating the 30-second commercial ; Mass murder: is advertising even the answer? ; The vicious cycle ; The end of the line ; A perfect storm is brewing -- The solution: re:think four fundamentals of marketing. Re:think the changing consumer ; Re:think branding ; Re:think advertising: make advertising relevant again ; Re:think the agency: fix the agency mess -- 10 approaches that are transforming the marketing and advertising games. The internet ; Gaming ; On-demand viewing ; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music, mobile, and things that make you go mmmm ; Branded entertainment.;

650 0 a| Advertisingx| Psychological aspects.=| ^A52963;

650 0 a| Customer relations.=| ^A61341;

650 0 a| Target marketing.=| ^A415379;

650 0 a| Advertisingx| Technological innovations.=| ^A4605;

650 0 a| Interactive marketing.=| ^A477433;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip055/2005000050.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1012058;

999 a| HF5822 .J33 2005w| LCc| 1i| 30372013477770d| 5/6/2009e| 1/31/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 2p| $25.16r| Ys| Yt| JGESBKu| 9/29/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

Author/creator	Jaffe, Joseph, 1970-
Format	Book
Publication Info	Hoboken, N.J. : John Wiley & Sons, ©2005.
Description	xix, 284 pages : illustrations ; 24 cm
Supplemental Content	Table of contents
Subjects	Advertising--Psychological aspects. Customer relations. Target marketing. Advertising--Technological innovations. Interactive marketing.

Contents	The problem. The end of mass media ; What's eating the 30-second commercial ; Mass murder: is advertising even the answer? ; The vicious cycle ; The end of the line ; A perfect storm is brewing -- The solution: re:think four fundamentals of marketing. Re:think the changing consumer ; Re:think branding ; Re:think advertising: make advertising relevant again ; Re:think the agency: fix the agency mess -- 10 approaches that are transforming the marketing and advertising games. The internet ; Gaming ; On-demand viewing ; Experiential marketing ; Long-form content ; Communal marketing ; Consumer-generated content ; Search ; Music, mobile, and things that make you go mmmm ; Branded entertainment.
Bibliography note	Includes bibliographical references and index.
LCCN	2005000050
ISBN	0471718378 (cloth)

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising / Joseph Jaffe.

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