Inside consumption : consumer motives, goals, and desires / edited by S. Ratneshwar and David Glen Mick.

Other author Ratneshwar, S.
Other author Mick, David Glen.
Format Book
Publication InfoLondon ; New York : Routledge, 2005.
Descriptionxxi, 356 pages : illustrations ; 24 cm
Supplemental ContentTable of contents
Subjects
Consumer behavior.
Consumers--Research.

Contents Inside consumption : new insights on what we buy and consume / S. Ratneshwar and David Glen Mick -- Promotion and prevention in consumer decision-making : the state of the art and theoretical propositions / Michel Tuan Pham and E. Tory Higgins -- Why and how consumers hope : motivated reasoning and the marketplace / Gustavo E. De Mello and Deborah J. Macinnis -- Death, where is thy sting? : mortality and consumer motivation in the writings of Zygmunt Bauman / Darach Turley -- Making consumption decisions by following personal rules / On Amir, Orly Lobel, and Dan Ariely -- Variety for the sake of variety? : diversification motives in consumer choice / Barbara E. Kahn and Rebecca K. Ratner -- Consuming fashion as flexibility : metaphor, cultural mood, and materiality / Susan B. Kaiser and Karyl Ketchum -- A behavioral decision theory perspective on hedonic and utilitarian choice / Uzma Khan, Favi Dhar, and Klaus Wertenbroch -- Interplay of the heart and the mind in decision-making / Baba Shiv, Alexander Fedorikhin, and Stephen M. Nowlis -- Social marketing messages that may motivate irresponsible consumption behavior / Cornelia Pechmann and Michael D. Slater --
Contents We are who we were : intergenerational influences in consumer behavior / Elizabeth S. Moore and William L. Wilkie -- Consumer identity motives in the information age / John Deighton -- Communal consumption and the brand / Thomas C. O'Guinn and Albert M. Mun̄iz, Jr. -- How societies desire brands : using cultural theory to explain brand symbolism / Douglas B. Holt -- Transformations in consumer settings : landscapes and beyond / George Ritzer, Michael Ryan, and Jeffrey stepnisky -- Star gazing : the mythology and commodification of Vincent van Gogh / Gary J. Bamossy -- Conscious and unconscious processing in consumer motives, goals, and desires / W. Fred van Raaij and Geweiye -- What consumers desire : goals and motives in the consumption environment / Marsha L. Richins.
Bibliography noteIncludes bibliographical references and indexes.
LCCN 2004028913
ISBN0415341930 (hard cover)
ISBN0415341949 (soft cover)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.32 .I57 2005 ✔ Available Place Hold