The fashion designer survival guide : an insider's look at starting and running your own fashion business / Mary Gehlhar ; [foreword by Zac Posen].
| Author/creator | Gehlhar, Mary |
| Format | Book |
| Publication Info | Chicago : Dearborn Trade Pub., ©2005. |
| Description | xv, 205 pages : illustrations ; 28 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Before you start -- The fundamentals -- Elements of the plan -- Setting up the business -- Setting up the business / by Melanie Jones -- Business structure tip from Charles Klein -- Trademark tips from Charles Klein -- The money, how much do you need -- Where to find money -- Factoring / by Tim Moore, Hilldun Corporation -- Product development -- Fabric and materials -- The challenges -- The sources -- Once you order -- Production -- The production plan -- Sample production -- Tips and considerations when hiring a patternmaker / by Sally Beers -- Production options -- Monitoring production -- Marketing and branding -- Press and sales materials -- Sales -- The financial realities of selling -- Where to sell -- Selling to stores -- Who should sell the line -- Tradeshows -- Making the most of the show / by Barbara Kramer, co-producer, designers & agents -- Press and public relations -- The PR strategy -- Dressing celebrities / by MAO PR -- PR representation -- The runway -- To show or not to show -- Producing a runway show -- Sponsorship -- Copyrights and knock-offs -- Fashion design and the copyright laws / by Attorney Jason Gabbard -- Expanding the business. |
| Bibliography note | Includes bibliographical references (p. 189-194) and index. |
| LCCN | 2005010660 |
| ISBN | 0793198992 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD9940.A2 G44 2005 | ✔ Available | Place Hold |