Implementing e-commerce strategies : a guide to corporate success after the Dot.com bust / Mark J. Epstein.

Author/creator Epstein, Marc J.
Format Book
Publication InfoWestport, Conn. : Praeger, 2004.
Descriptionx, 208 pages : illustrations ; 25 cm
Subjects
Electronic commerce.
Strategic planning.
Business enterprises--Computer networks. --Planning.
Electronic commerce--Case studies.

Variant title Implementing ecommerce strategies
Contents I: Increasing the return on E-commerce investments -- Characteristics of E-commerce success -- Corporate and functional E-commerce leadership -- Formulating an E-commerce strategy -- Organizational structure and design for E-commerce -- Management systems for E-commerce success -- Measuring the payoffs of E-commerce investments -- II: Company cases -- Company cases: B2C--retail -- Company cases: B2C--services -- Company cases: B2B -- Achieving success in E-commerce.
Bibliography noteIncludes bibliographical references (p. [177]-203) and index.
LCCN 2004049568
ISBN027598463X