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LEADER 01967cam 22004214a 4500

001 ocm57193073;

003 OCoLC;

005 20141211184214.0;

008 041202s2005 ilu b 001 0 eng ;

010 a| 2004028760;

020 a| 1419504576 (hardcover);

035 a| (Sirsi) o57193073;

035 a| (OCoLC)57193073;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HF5415.33.U6b| B35 2005;

082 00 a| 658.8/3/08522| 22;

100 1 a| Bailey, Maria T.=| ^A610418;

245 10 a| Trillion-dollar moms :b| marketing to a new generation of mothers /c| Maria T. Bailey and Bonnie W. Ulman.;

300 a| xviii, 237 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.;

650 0 a| Women consumersz| United States.=| ^A1023966;

650 0 a| Mothersz| United States.=| ^A11254;

650 0 a| Marketingz| United States.=| ^A50009;

650 0 a| New Age consumersz| United States.=| ^A481366;

700 1 a| Ulman, Bonnie W.=| ^A610419;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip054/2004028760.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1019597;

999 a| HF5415.33.U6 B35 2005w| LCc| 1i| 30372012943723d| 5/6/2009f| 3/27/2009g| 1l| JGESm| JOYNERp| $19.32r| Ys| Yt| JGESBKu| 12/14/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.

Author/creator	Bailey, Maria T.
Other author	Ulman, Bonnie W.
Format	Book
Publication Info	Chicago : Dearborn Trade Pub., ©2005.
Description	xviii, 237 pages ; 24 cm
Supplemental Content	Table of contents
Subjects	Women consumers--United States. Mothers--United States. Marketing--United States. New Age consumers--United States.

Contents	Taking aim at the mom market -- Talking about my generation -- Working it: mothers in the office -- Baby boomers: parenting pioneers -- Gen X marks the spot -- Generation Y not? -- Silver birds, gilded wallets -- Messages for moms -- Reaching the right moms the write way -- Getting moms buzzing through public relations -- Connecting with moms through brand experiences -- Moms online and unplugged -- Cultural influences in a mom's world -- Opportunities for the future.
Bibliography note	Includes bibliographical references and index.
LCCN	2004028760
ISBN	1419504576 (hardcover)

Trillion-dollar moms : marketing to a new generation of mothers / Maria T. Bailey and Bonnie W. Ulman.

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