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001 ocm59258369;

003 OCoLC;

005 20141211184215.0;

008 050516s2005 enka 000 0 eng d;

010 a| 2005275558;

020 a| 0470012838;

035 a| (Sirsi) o59258369;

035 a| (OCoLC)59258369;

042 a| lccopycat;

049 a| EREE;

050 00 a| HD69.B7b| F67 2005;

082 00 a| 658.8/272| 22;

100 1 a| Ford, Kevin.=| ^A591073;

245 10 a| Brands laid bare :b| using market research for evidence-based brand management /c| Kevin Ford.;

300 a| viii, 158 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| Marketing research.=| ^A17167;

994 a| C0b| ERE;

596 a| 1;

998 a| 1019601;

999 a| HD69.B7 F67 2005w| LCc| 1i| 30372012943442d| 5/6/2009e| 8/1/2007l| JGESm| JOYNERn| 1p| $37.80r| Ys| Yt| JGESBKu| 12/14/2005x| BOOKz| JSTACKSo| .STAFF. 0;

Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

Author/creator	Ford, Kevin
Format	Book
Publication Info	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, ©2005.
Description	viii, 158 pages : illustrations ; 24 cm
Subjects	Brand name products--Management. Marketing research.

General note	Includes index.
LCCN	2005275558
ISBN	0470012838

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 F67 2005	✔ Available	Place Hold

Brands laid bare : using market research for evidence-based brand management / Kevin Ford.

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