Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.
| Author/creator | Dorsey, Margaret E., 1973- |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | Austin : University of Texas Press, 2006. |
| Description | x, 235 pages : illustrations ; 23 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity. |
| Bibliography note | Includes bibliographical references (p. [207]-222) and index. |
| LCCN | 2005012895 |
| ISBN | 0292706901 (cl. : alk. paper) |
| ISBN | 0292709617 (pbk. : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | JK1991.5.T4 D67 2006 | ✔ Available | Place Hold |