Pachangas : borderlands music, U.S. politics, and transnational marketing / by Margaret E. Dorsey.

Author/creator Dorsey, Margaret E., 1973-
Format Book
Edition1st ed.
Publication InfoAustin : University of Texas Press, 2006.
Descriptionx, 235 pages : illustrations ; 23 cm
Supplemental ContentTable of contents
Subjects

Contents Introduction -- Political pachangas, marketing, and music -- A history and style of association: music, pachangas, and politics in South Texas -- Marketing pachangas: the Budgirls -- Budweiser's Hispanic Scholarship Fund Fiesta Extravaganza -- Out of a social gathering, music: galvanizing persons into politics -- Democracy and the borderlands: two versions -- Pachanga moves: a local republican and a national democratic gathering -- Ace hardware: national corporate marketers learn how the locals do it -- A private event for a public servant: "Mr. Vega" meets modernity.
Bibliography noteIncludes bibliographical references (p. [207]-222) and index.
LCCN 2005012895
ISBN0292706901 (cl. : alk. paper)
ISBN0292709617 (pbk. : alk. paper)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks JK1991.5.T4 D67 2006 ✔ Available Place Hold