/LC.GIF&client=easterncarolinaedu)
The entrepreneur and small business problem solver / William A. Cohen.
| Author/creator | Cohen, William A., 1937- |
| Format | Book |
| Edition | 3rd ed. |
| Publication Info | New York : Wiley, 2006. |
| Description | vi, 426 pages ; 24 cm |
| Supplemental Content | Table of contents |
| Supplemental Content | Publisher description |
| Subjects |
| Contents | So you want to go into business for yourself -- What you need to know about the legal aspects of going into business -- Sources of capital and how to get a loan -- Business insurance, what you need and what you don't -- Mastering financial management will make you profitable -- When to give credit and how to collect money owed you -- Record keeping is vital, what you need and how to keep records easily -- How to do marketing research easily and quickly at low cost -- How to find and introduce a new product or service -- How to price your products and services for maximum profits -- How to build your business with advertising and publicity -- How to sell and build your own sales organization -- How to make money with trade shows -- Everything you need to know about e-commerce marketing -- How to develop a marketing, business plan -- How to protect your idea -- How to recruit employees -- How to manage your most valuable resource, people -- How to protect your business and avoid getting ripped off -- How to use the computer and advanced technologies to -- Stay ahead of the competition. |
| General note | "Includes downloadable forms & worksheets"--Cover. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2005012593 |
| ISBN | 0471692832 (pbk.) |
| ISBN | 9780471692836 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HD62.7 .C63 2006 | ✔ Available | Place Hold |