Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller.
| Author/creator | A.C. Nielsen Company |
| Other author | Karolefski, John. |
| Other author | Heller, Al. |
| Format | Book |
| Publication Info | Hoboken, N.J. : John Wiley & Sons, Inc., ©2006. |
| Description | xi, 356 pages : illustrations ; 24 cm |
| Supplemental Content | Table of contents |
| Subjects |
| General note | Includes index. |
| LCCN | 2005021556 |
| ISBN | 0471703591 (cloth) |
| ISBN | 9780471703594 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5429 .K296 2006 | ✔ Available | Place Hold |