Consumer-centric category management : how to increase profits by managing categories based on consumer needs / AC Nielsen, with John Karolefski and Al Heller.

Author/creator A.C. Nielsen Company
Other author Karolefski, John.
Other author Heller, Al.
Format Book
Publication InfoHoboken, N.J. : John Wiley & Sons, Inc., ©2006.
Descriptionxi, 356 pages : illustrations ; 24 cm
Supplemental ContentTable of contents
Subjects

General noteIncludes index.
LCCN 2005021556
ISBN0471703591 (cloth)
ISBN9780471703594

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5429 .K296 2006 ✔ Available Place Hold