The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years / Vijay Mahajan and Kamini Banga with Robert Gunther.

Author/creator Mahajan, Vijay
Other author Banga, Kamini.
Other author Gunther, Robert E., 1960-
Format Book
Publication InfoUpper Saddle River, N.J. : Wharton School Publishing, ©2006.
Descriptionxxvii, 224 pages : illustrations ; 24 cm
Supplemental ContentTable of contents
Subjects
Export marketing--Developing countries.
International business enterprises--Developing countries.

Variant title 86 % solution
Variant title Eighty six percent solution
General noteIncludes index.
LCCN 2005925782
ISBN0131489070 (hbk.)