Tools

LEADER 02406cam 22005294a 4500

001 ocm60589072;

003 OCoLC;

005 20141211185349.0;

008 050526s2006 ilua b 001 0 eng ;

010 a| 2005015164;

015 a| GBA6236512| bnb;

016 7 a| 0134037042| Uk;

020 a| 0226284980 (cloth : alk. paper);

020 a| 0226284999 (pbk. : alk. paper);

035 a| (Sirsi) o60589072;

035 a| (OCoLC)60589072;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| JK2281b| .G44 2006;

082 00 a| 324.7/3/09732| 22;

100 1 a| Geer, John Gray.=| ^A248302;

245 10 a| In defense of negativity :b| attack ads in presidential campaigns /c| John. G. Geer.;

260 a| Chicago :b| University of Chicago Press,c| 2006.;

300 a| xvii, 201 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Studies in communication, media, and public opinion;

504 a| Includes bibliographical references (p. [185]-194) and index.;

505 0 a| The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.;

650 0 a| Campaign managementz| United States.=| ^A81216;

650 0 a| Advertising, Politicalz| United States.=| ^A185915;

650 0 a| Political campaignsz| United States.=| ^A36441;

650 0 a| Negativism.=| ^A38830;

830 0 a| Studies in communication, media, and public opinion.=| ^A396540;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0513/2005015164.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker & Taylorb| BKTYc| 47.50d| 47.50i| 0226284980n| 0006476573s| active;

938 a| Baker & Taylorb| BKTYc| 19.00d| 19.00i| 0226284999n| 0006476574s| active;

980 a| 2006-03-29b| 19d| 0e| 18.05f| 796754;

596 a| 1;

998 a| 1030887;

999 a| JK2281 .G44 2006w| LCc| 1i| 30372013558132d| 12/7/2012e| 11/16/2012f| 1/31/2009g| 1l| JGESm| JOYNERn| 2p| $18.05r| Ys| Yt| JGESBKu| 4/3/2006x| BOOKz| JSTACKSo| .STAFF. 0;

In defense of negativity : attack ads in presidential campaigns / John. G. Geer.

Author/creator	Geer, John Gray
Format	Book
Publication Info	Chicago : University of Chicago Press, 2006.
Description	xvii, 201 pages : illustrations ; 24 cm.
Supplemental Content	Table of contents
Subjects	Campaign management--United States. Advertising, Political--United States. Political campaigns--United States. Presidents--United States. --Election. --History. Negativism.

Series	Studies in communication, media, and public opinion Studies in communication, media, and public opinion. ^A396540
Contents	The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity -- And the 1988 campaign -- Negativity, democracy, and the political system.
Bibliography note	Includes bibliographical references (p. [185]-194) and index.
LCCN	2005015164
ISBN	0226284980 (cloth : alk. paper)
ISBN	0226284999 (pbk. : alk. paper)

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Joyner	General Stacks	JK2281 .G44 2006	✔ Available	Place Hold

In defense of negativity : attack ads in presidential campaigns / John. G. Geer.

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