The sporting goods industry : history, practices and products / Richard A. Lipsey ; with a foreword by Thomas B. Doyle.

Author/creator Lipsey, Richard A., 1930-
Format Book
Publication InfoJefferson, N.C. : McFarland & Company, ©2006.
Descriptionvii, 169 pages : illustrations ; 26 cm
Subjects
Sporting goods industry--United States.
Sporting goods industry--United States. --History.

Contents Historical, cultural, and technological perspectives on the industry -- Structure and size of the industry in the United States -- Sporting goods vendors: products, market size, organizational structure, and market segmentation -- Channels of distribution: consumer retail, consumer online, team dealers, and distributors -- Sports medicine and product liability -- Sports marketing: licensing, endorsement, and sponsorship -- Broadcast and print advertising and market research -- Financial dimensions: sales trends and profitability -- E-commerce: vendors, brick-and-mortar retailers, E-tailers -- Appendix: Leading vendors, retailers, and multisport media and trade associations.
Abstract "This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher.
Bibliography noteIncludes bibliographical references (p. 161-162) and index.
LCCN 2006014797
ISBN0786427183 (softcover : alk. paper)
ISBN9780786427185

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD9992.U52 L56 2006 ✔ Available Place Hold