How "American" is globalization? / William H. Marling.

Author/creator Marling, William, 1951-
Format Book
Publication InfoBaltimore : Johns Hopkins University Press, 2006.
Descriptionix, 238 pages : illustrations ; 23 cm
Supplemental ContentTable of contents
Supplemental ContentContributor biographical information
Supplemental ContentPublisher description
Subjects
Globalization--Social aspects.
Civilization, Modern--American influences.
United States--Foreign relations. --2001-2009.

Contents "Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds' brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics.
Bibliography noteIncludes bibliographical references (p. [207]-213) and index.
LCCN 2005023400
ISBN0801883539 (hardcover : alk. paper)
ISBN9780801883538