A game theory model of celebrity endorsements / Mark N. Hertzendorf.
| Author/creator | Hertzendorf, Mark N. |
| Other author | United States. Federal Trade Commission. Bureau of Economics. |
| Format | Electronic |
| Edition | Rev. Feb. 1996. |
| Publication Info | Washington, DC : Federal Trade Commission, Bureau of Economics, [1996] |
| Description | 50 p. : digital, PDF file. |
| Supplemental Content | https://purl.fdlp.gov/GPO/LPS72819 |
| Subjects |
| Series | Working paper ; no. 211 Working paper (United States. Federal Trade Commission. Bureau of Economics) ; no. 211. ^A696058 |
| General note | Title from title screen (viewed on Aug. 10, 2006). |
| General note | GPO Cataloging Record Distribution Program (CRDP). |
| Technical details | Mode of access: Internet from the FTC web site. Address as of 8/10/06: http://www.ftc.gov/be/workpapers/wp211.pdf; current access available via PURL. |
| Issued in other form | Hertzendorf, Mark N. Game theory model of celebrity endorsements 50 p. |
| GPO item number | 0535-A-10 (online) |
| Govt. docs number | FT 1.37/2:211/996 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |