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LEADER 03232cam 22004334a 4500

001 ocm61179529;

003 OCoLC;

005 20141211192000.0;

008 050721s2005 enka b 001 0 eng ;

010 a| 2005020569;

015 a| GBA5708982| bnb;

016 7 a| 0132786562| Uk;

020 a| 0199276951 (pbk.);

020 a| 0199276943 (hbk.);

020 a| 9780199276943c| (hbk. : alk. paper);

020 a| 9780199276950c| (pbk. : alk. paper);

035 a| (Sirsi) o61179529;

035 a| (OCoLC)61179529;

042 a| pcc;

049 a| EREE;

050 00 a| HF5415.123b| .M366 2005;

082 00 a| 658.8/022| 22;

245 00 a| Marketing communication :b| new approaches, technologies, and styles /c| edited by Allan J. Kimmel.;

260 a| Oxford ;a| New York :b| Oxford University Press,c| 2005.;

300 a| xx, 299 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| New approaches to marketing communication -- New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lévy and Dan O'Donoghue -- Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty -- The twenty-first century consumer society / James Fitchett -- Marketing communications in a world of consumption and brand communities / Albert M. Muñiz, Jr. and Thomas C. O'Guinn -- Marketing communications trends in the emerging global marketplace / H. David Hennessey -- Developments in marketing communication technologies -- The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty -- Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans -- Recent developments in below-the-line marketing communications / Chris Fill -- Integrated marketing communications and the emerging role of the website / Thomas W. Gruen -- Word of mouth : the oldest, newest marketing medium / George R. Silverman -- Rethinking marketing communication styles -- Marketing communication in a postmodern world / A. Fuat Firat and Lars Thøger Christensen -- Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes -- Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren.;

650 0 a| Communication in marketing.=| ^A75600;

700 1 a| Kimmel, Allan J.=| ^A231123;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0516/2005020569.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0637/2005020569-d.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1056290;

999 a| HF5415.123 .M366 2005w| LCc| 1i| 30372014237579d| 6/15/2012e| 9/22/2011f| 2/13/2012g| 2l| JGESm| JOYNERn| 1p| $33.25r| Ys| Yt| JGESBKu| 9/25/2006x| BOOKz| JSTACKSo| .STAFF. 0;

Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel.

Other author	Kimmel, Allan J.
Format	Book
Publication Info	Oxford ; New York : Oxford University Press, 2005.
Description	xx, 299 pages : illustrations ; 24 cm
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Subjects	Communication in marketing.

Contents	New approaches to marketing communication -- New trends in the promotion of companies and brands to stakeholders : a holistic approach / Maurice Lévy and Dan O'Donoghue -- Past, current, and future trends in mass communication research / Matthew S. Eastin and Terry Daugherty -- The twenty-first century consumer society / James Fitchett -- Marketing communications in a world of consumption and brand communities / Albert M. Muñiz, Jr. and Thomas C. O'Guinn -- Marketing communications trends in the emerging global marketplace / H. David Hennessey -- Developments in marketing communication technologies -- The future of television advertising / Tina M. Lowrey, L.J. Shrum, and John A. McCarty -- Electronic marketing and marketing communications : the role of technology / John O'Connor, Eamonn Galvin, and Martin Evans -- Recent developments in below-the-line marketing communications / Chris Fill -- Integrated marketing communications and the emerging role of the website / Thomas W. Gruen -- Word of mouth : the oldest, newest marketing medium / George R. Silverman -- Rethinking marketing communication styles -- Marketing communication in a postmodern world / A. Fuat Firat and Lars Thøger Christensen -- Hypermodernity and the new millennium : scientific language as a tool for marketing communications / Eric J. Arnould and Elisabeth Tissier-Desbordes -- Identity in marketing communications : an ethics of visual representation / Janet L. Borgerson and Jonathan E. Schroeder -- The communication of marketing : a critical analysis of discursive practice / Douglas Brownlie and Michael Saren.
Bibliography note	Includes bibliographical references and index.
LCCN	2005020569
ISBN	0199276951 (pbk.)
ISBN	0199276943 (hbk.)
ISBN	9780199276943
ISBN	9780199276950

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Joyner	General Stacks	HF5415.123 .M366 2005	✔ Available	Place Hold

Marketing communication : new approaches, technologies, and styles / edited by Allan J. Kimmel.

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