Emotion and reason in consumer behavior / Arjun Chaudhuri.
| Author/creator | Chaudhuri, Arjun |
| Format | Book |
| Publication Info | Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006. |
| Description | xv, 165 pages : illustrations ; 23 cm |
| Supplemental Content | Publisher description |
| Supplemental Content | Table of contents only |
| Subjects |
| Contents | Introduction -- Emotion and reason -- Attitude formation -- Involvement -- Theories of learning -- Personality and the self -- Risk -- Trust and commitment -- Value. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2005052084 |
| ISBN | 075067976X (alk. paper) |
| ISBN | 9780750679763 (alk. paper) |
| ISBN | 9780750679763 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.32 .C45 2006 | ✔ Available | Place Hold |