Emotion and reason in consumer behavior / Arjun Chaudhuri.

Author/creator Chaudhuri, Arjun
Format Book
Publication InfoAmsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006.
Descriptionxv, 165 pages : illustrations ; 23 cm
Supplemental ContentPublisher description
Supplemental ContentTable of contents only
Subjects

Contents Introduction -- Emotion and reason -- Attitude formation -- Involvement -- Theories of learning -- Personality and the self -- Risk -- Trust and commitment -- Value.
Bibliography noteIncludes bibliographical references and index.
LCCN 2005052084
ISBN075067976X (alk. paper)
ISBN9780750679763 (alk. paper)
ISBN9780750679763

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.32 .C45 2006 ✔ Available Place Hold