The ultimate question : driving good profits and true growth / Fred Reichheld.
| Author/creator | Reichheld, Frederick F. |
| Format | Book |
| Publication Info | Boston, Mass. : Harvard Business School Press, ©2006. |
| Description | xi, 211 pages : illustrations ; 25 cm |
| Supplemental Content | Table of contents |
| Subjects |
| Contents | Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number. |
| Bibliography note | Includes bibliographical references (p. 197-198) and index. |
| LCCN | 2005025733 |
| ISBN | 1591397839 |
| ISBN | 9781591397830 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.5 .R439 2006 | ✔ Available | Place Hold |