The ultimate question : driving good profits and true growth / Fred Reichheld.

Author/creator Reichheld, Frederick F.
Format Book
Publication InfoBoston, Mass. : Harvard Business School Press, ©2006.
Descriptionxi, 211 pages : illustrations ; 25 cm
Supplemental ContentTable of contents
Subjects

Contents Why the ultimate question works -- Bad profits, good profits, and the ultimate question -- The measure of success -- How the Net Promoter Score (NPS) can drive growth -- How to measure responses -- The enterprise story: measuring what matters -- Why satisfaction surveys fail -- The rule of measurement -- Becoming good enough to grow -- Design winning customer strategies -- Deliver: building an organization that creates promoters -- Develop a community of promoters: by listening -- One goal, one number.
Bibliography noteIncludes bibliographical references (p. 197-198) and index.
LCCN 2005025733
ISBN1591397839
ISBN9781591397830

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.5 .R439 2006 ✔ Available Place Hold