Ethnography at work / Brian Moeran.

Author/creator Moeran, Brian, 1944-
Format Book
Publication InfoOxford, UK ; New York : Berg, 2006.
Descriptionxi, 152 pages ; 24 cm
Supplemental ContentContributor biographical information
Supplemental ContentPublisher description
Supplemental ContentTable of contents
Subjects

Contents The case -- It's in the name-- The theories -- Follow the money -- Advertising talk -- Impression management -- Constraints and creativity -- In search of the other -- Ethnography at work.
Bibliography noteIncludes bibliographical references (p. 129-150) and index.
LCCN 2006017171
ISBN1845204972 (cloth)
ISBN9781845204976

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF6182.J3 M636 2006 ✔ Available Place Hold