The consistent consumer : predicting future behavior through lasting values / Ken Beller, Steve Weiss, and Louis Patler.

Author/creator Beller, Ken
Other author Patler, Louis.
Other author Weiss, Steve M.
Format Book
Publication InfoChicago, IL : Dearborn Trade Pub., ©2005.
Descriptionxiv, 255 pages : illustrations ; 24 cm
Supplemental ContentTable of contents
Subjects
Consumer behavior.

Contents The Values of A Nation -- The Value of Values -- The Power of Icons: Mr. Potato Head -- Understanding the Ages -- Getting To Know The Value Populations -- The Patriots An Overview -- The Patriots History Creating Values -- The Patriots Cultural Expressions of the Era -- The Performers An Overview -- The Performers History Creating Values -- The Performers Cultural Expressions of the Era -- The Techticians An Overview -- The Techticians History Creating Values -- The Techticians Cultural Expressions of the Era -- The Believers An Overview -- The Believers History Creating Values -- The Believers Cultural Expressions of the Era -- The Transformers An Overview -- The Transformers History Creating Values -- The Transformers Cultural Expressions of the Era -- "Who's Next? -- Marketing to Value Populations -- Core Customer Migration -- Reaching an Audience -- Social Cause Marketing -- An Industry Overview -- Opening New Avenues -- Attitudes at Work -- Attracting Trends -- The Age of Meaning.
General noteIncludes indexes.
LCCN 2004026173
ISBN1419502735
ISBN9781419502736

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.32 .B45 2005 ✔ Available Place Hold