Tools

LEADER 02163cam 22005054a 4500

001 ocm54415555;

003 OCoLC;

005 20141211192657.0;

008 040209s2004 nyua 001 0 eng ;

010 a| 2004042466;

020 a| 0060570148;

020 a| 9780060570149;

029 1 a| NLGGCb| 261713930;

035 a| (Sirsi) o54415555;

035 a| (OCoLC)54415555;

042 a| pcc;

049 a| EREE;

050 00 a| HD69.B7b| R538 2004;

082 00 a| 658.8/272| 22;

084 a| 85.402| bcl;

100 1 a| Ries, Al.=| ^A126470;

245 14 a| The origin of brands :b| discover the natural laws of product innovation and business survival /c| Al Ries and Laura Ries.;

250 a| 1st ed.;

260 a| New York :b| HarperCollins,c| 2004.;

300 a| x, 308 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

505 0 a| The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Brand name productsx| Management.=| ^A331687;

650 0 a| New productsx| Management.=| ^A86097;

650 17 a| Merkartikelen.2| gtt;

650 17 a| Merken.2| gtt;

650 17 a| Marketing.2| gtt;

700 1 a| Ries, Laura.=| ^A533624;

994 a| C0b| ERE;

938 a| Baker & Taylorb| BKTYc| 24.95d| 18.71i| 0060570148n| 0004306662s| active;

938 a| Baker and Taylorb| BTCPn| 2004042466;

596 a| 1;

998 a| 1062967;

999 a| HD69.B7 R538 2004w| LCc| 1i| 30372014041542d| 5/6/2009f| 1/23/2009g| 1l| JGESm| JOYNERp| $16.47r| Ys| Yt| JGESBKu| 12/1/2006x| BOOKz| JSTACKSo| .STAFF. 0;

The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

Author/creator	Ries, Al.
Other author	Ries, Laura.
Format	Book
Edition	1st ed.
Publication Info	New York : HarperCollins, 2004.
Description	x, 308 pages : illustrations ; 22 cm
Subjects	Brand name products. Branding (Marketing) Brand name products--Management. New products--Management.

Contents	The great tree of life -- Predicting the future -- Divide and conquer -- Gradual change vs. divergence -- The curse of the clock radio -- Swiss Army knife thinking -- Bad ideas never die -- The great tree of high-tech brands -- The great tree of low-tech brands -- The mystery of the missing links -- Survival of the firstest -- Survival of the secondest -- The power of pruning -- Creating a category -- Establishing an enemy -- Launching the brand -- Wrapping things up.
General note	Includes index.
LCCN	2004042466
ISBN	0060570148
ISBN	9780060570149

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD69.B7 R538 2004	✔ Available	Place Hold

The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries.

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