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001 ocm61295880;

003 OCoLC;

005 20141211192842.0;

008 050816s2005 nyua b 001 0 eng ;

010 a| 2005023616;

020 a| 9780789031570 (alk. paper);

020 a| 0789031574 (alk. paper);

020 a| 9780789031587 (pbk. : alk. paper);

020 a| 0789031582 (pbk. : alk. paper);

029 1 a| QBXb| a 05023616;

029 1 a| YDXCPb| 2247650;

029 1 a| YDXCPb| 2247652;

035 a| (Sirsi) o61295880;

035 a| (OCoLC)61295880;

049 a| EREE;

050 00 a| Z716.3b| .R42 2005;

082 00 a| 025.1/9772| 22;

245 00 a| Real-life marketing and promotion strategies in college libraries :b| connecting with campus and community /c| Barbara Whitney Petruzzelli, editor.;

300 a| xvi, 192 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| "Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005.";

504 a| Includes bibliographical references and index.;

505 0 a| Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community / Rob Withers -- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker -- Marketing virtual reference : what academic libraries have done / Luke Vilelle -- Marketing resources for the busy librarian / Deborah O. Lee -- Drop them a postcard : another way to reach your patrons / John A. Cosgrove -- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine -- Affordable, effective, and realistic marketing / Jane M. Verostek -- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez -- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson -- We better get this party started! / Lisa Lavoie, Judith Markiewicz.;

650 0 a| Academic librariesx| Marketing.=| ^A313143;

650 0 a| Academic librariesx| Public relations.=| ^A313143;

650 0 a| Libraries and colleges.=| ^A651598;

650 0 a| Libraries and students.=| ^A249780;

700 1 a| Petruzzelli, Barbara Whitney.=| ^A710067;

730 0 a| College & undergraduate libraries.?| UNAUTHORIZED;

856 41 3| Table of contentsu| http://www.loc.gov/catdir/toc/ecip0517/2005023616.html;

994 a| C0b| ERE;

945 a| 1704971;

596 a| 1;

998 a| 1064587;

999 a| Z716.3 .R42 2005w| LCc| 1i| 30372014043498d| 12/7/2009e| 3/20/2007l| JGESm| JOYNERn| 2p| $22.95r| Ys| Yt| JGESBKu| 1/10/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor.

Other author	Petruzzelli, Barbara Whitney.
Format	Book
Publication Info	Binghamton, NY : Haworth Information Press, ©2005.
Description	xvi, 192 pages : illustrations ; 23 cm
Supplemental Content	Table of contents
Subjects	Academic libraries--Marketing. Academic libraries--Public relations. Libraries and colleges. Libraries and students.

Contents	Using student focus groups to inform library planning and marketing / Melissa L. Becher, Janice L. Flug -- Marketing the academic library : building on the "@ your library" framework / Heather Empey, Nancy E. Black -- Getting the word out : publicizing library programs and services to the community / Rob Withers -- Matching media to audience equals marketing success / Kathleen Conley, Toni Tucker -- Marketing virtual reference : what academic libraries have done / Luke Vilelle -- Marketing resources for the busy librarian / Deborah O. Lee -- Drop them a postcard : another way to reach your patrons / John A. Cosgrove -- Frankenstein @ our library : monstrous opportunities for marketing / Barbara M. MacAlpine -- Affordable, effective, and realistic marketing / Jane M. Verostek -- Collaborating with students to develop an advertising campaign / Robert B. McGeachin, Diana Ramirez -- Implementing an action plan : strategies for marketing library services / Jennifer Campbell, Sally Gibson -- We better get this party started! / Lisa Lavoie, Judith Markiewicz.
General note	"Co-published simultaneously as College & undergraduate libraries, volume 12, numbers 1/2 2005."
Bibliography note	Includes bibliographical references and index.
Other title	College & undergraduate libraries.
LCCN	2005023616
ISBN	9780789031570 (alk. paper)
ISBN	0789031574 (alk. paper)
ISBN	9780789031587 (pbk. : alk. paper)
ISBN	0789031582 (pbk. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	Z716.3 .R42 2005	✔ Available	Place Hold

Real-life marketing and promotion strategies in college libraries : connecting with campus and community / Barbara Whitney Petruzzelli, editor.

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