Tools

LEADER 01658cgm 2200421Ia 4500

001 ocm58425768;

003 OCoLC;

005 20141211193030.0;

007 vd*mvaizm;

008 050309s2004 ilu024 vleng d;

020 a| 0917159233;

020 a| 9780917159237;

035 a| (Sirsi) o58425768;

035 a| (OCoLC)53888029;

049 a| EREA;

050 4 a| HF5827;

090 a| HF5827.2b| .P67 2004 DVD;

245 00 a| Positioning :b| how advertising shapes perception /c| Learning Seed.;

246 30 a| How advertising shapes perception;

300 a| 1 videodisc (24 min.) :b| sound, color with black and white sequences ;c| 4 3/4 in. +e| 1 booklet (16 pages ; 22 cm);

336 a| two-dimensional moving image2| rdacontent;

337 a| video2| rdamedia;

338 a| videodisc2| rdacarrier;

505 0 a| Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception.;

538 a| DVD.;

546 a| Soundtrack in English with optional English subtitles. Closed-captioned.;

650 0 a| DVD-Video discs.=| ^A512643;

650 0 a| Positioning (Advertising)=| ^A126471;

650 0 a| Advertising.=| ^A4605;

650 0 a| Consumer education.=| ^A3489;

650 0 a| Video recordings for the hearing impaired.=| ^A251096;

710 2 a| Learning Seed Company.=| ^A259416;

994 a| C0b| ERE;

596 a| 1;

998 a| 1066008;

999 a| HF5827.2 .P67 2004 DVDw| LCc| 1i| 30372013269177d| 4/7/2017e| 4/3/2017f| 9/26/2023g| 3l| JMESDm| JOYNERn| 10p| $89.00r| Ys| Yt| JMESDVu| 11/28/2006x| DVDz| JDVDSo| .STAFF. 0;

Positioning : how advertising shapes perception / Learning Seed.

Other author	Learning Seed Company.
Format	Video (DVD)
Publication Info	Lake Zurich, Ill. : Learning Seed, ©2004.
Description	1 videodisc (24 min.) : sound, color with black and white sequences ; 4 3/4 in. + 1 booklet (16 pages ; 22 cm)
Subjects	DVD-Video discs. Positioning (Advertising) Advertising. Consumer education. Video recordings for the hearing impaired.

Portion of title	How advertising shapes perception
Contents	Uses ideas from advertising, psychology, and mass communication to explore methods marketers use to shape consumer perception.
Technical details	DVD.
Language	Soundtrack in English with optional English subtitles. Closed-captioned.
ISBN	0917159233
ISBN	9780917159237

Positioning : how advertising shapes perception / Learning Seed.

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