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LEADER 03908cam 22005894a 4500

001 ocm77482266;

003 OCoLC;

005 20141211193309.0;

008 060919s2006 gw a b 000 0 eng ;

010 a| 2006934982;

016 7 a| 98101206X2| GyFmDB;

020 a| 9783540346142 (hardcover : alk. paper);

020 a| 3540346147 (hardcover : alk. paper);

029 1 a| OHXb| har060119678;

029 1 a| YDXCPb| 2481798;

029 1 a| NLGGCb| 297789643;

029 1 a| NZ1b| 11203228;

035 a| (Sirsi) o77482266;

035 a| (OCoLC)77482266;

043 a| a-cc---;

049 a| EREE;

050 00 a| HD2910b| .B87 2007;

072 7 a| HF2| lcco;

082 00 a| 658/.04909512| 22;

084 a| 85.002| bcl;

245 00 a| Business success in China /c| Markus B. Hofer, Bernhard Ebel (editors).;

300 a| viii, 275 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references.;

505 00 t| The rise of the dragon /r| Bernhard Ebel, Markus B. Hofer, and Jana Schmutzler de Uribe --t| The Chinese consumer puzzle : placing branded FMCG in the Chinese market /r| Matthias Schramm and Markus Taube --t| After the hype : investment in China? /r| Stefan Lippert --t| The China boom : what's left for us? /r| Frank Sieren --t| Tao, strategy and Li /r| Chin-Ning Chu --t| Conquering the dragon : entry strategies for the Chinese market /r| Jana Schmutzler de Uribe, Bernhard Ebel, and Markus B. Hofer --t| Competing in the dragon's den : strategies for a changed China /r| Peter Williamson and Ming Zeng --t| Business strategy in China's transformation /r| Jonathan Story --t| A guide to business success in China for foreign enterprises /r| Kang Gang Hu --t| Effective pricing strategies for foreign and Chinese companies /r| Stefan Herr, Fan Oswald-Chen, and Ying Yang --t| The run to China : and the need of better information and analysis /r| Hubert Fromlet --t| Market research as a module in market strategies in China /r| Brigitte Wolff --t| Legal constraints on business in China /r| Sven-Michael Werner --t| Successful business relations with China : to-dos and taboos /r| Sylvia Knoss and Helen Beveridge--t| The insurance and banking sectors in China /r| Heinz Dollberg --t| Automotive dragon power in China /r| Markus B. Hofer, Bernhard Ebel, and Jana Schmutzler de Uribe --t| Business development in China : Volkswagen's involvement in this emerging market /r| Johannes Wyrwoll and Ralf Hanschen --t| Engineering business in China /r| Savas Tümis, Bin Shen, and Daniel Mohr --t| Market entry and business success in PR China : the case of MAN Roland /r| Markus Rall --t| Invest in China : how to find the right location /r| Stefan Herr, James Gong, and Xuyong Shi.;

650 0 a| International business enterprisesz| China.=| ^A355780;

650 0 a| Business enterprises, Foreignz| China.=| ^A1156696;

650 0 a| Success in businessz| China.=| ^A612529;

650 17 a| Bedrijfsleven.2| gtt;

650 17 a| Markten.2| gtt;

651 0 a| Chinax| Economic conditionsy| 2000-=| ^A513688;

651 7 a| China.2| gtt?| UNAUTHORIZED;

700 1 a| Hofer, Markus B.=| ^A719233;

700 1 a| Ebel, Bernhard.=| ^A719234;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/fy0707/2006934982.html;

994 a| C0b| ERE;

938 a| Otto Harrassowitzb| HARRn| har060119678c| 53.45 EUR;

938 a| YBP Library Servicesb| YANKn| 2481798;

938 a| Baker & Taylorb| BKTYc| 64.95d| 64.95i| 3540346147n| 0006930372s| active;

938 a| Baker and Taylorb| BTCPn| BK0007254447;

596 a| 1;

998 a| 1069075;

999 a| HD2910 .B87 2007w| LCc| 1i| 30372014092909d| 10/10/2012e| 11/19/2009f| 1/28/2009g| 1l| JGESm| JOYNERn| 5p| $54.56q| 4r| Ys| Yt| JGESBKu| 2/12/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Business success in China / Markus B. Hofer, Bernhard Ebel (editors).

Other author	Hofer, Markus B.
Other author	Ebel, Bernhard.
Format	Book
Publication Info	Berlin ; New York : Springer, ©2007.
Description	viii, 275 pages : illustrations ; 25 cm
Supplemental Content	Table of contents only
Subjects	International business enterprises--China. Business enterprises, Foreign--China. Success in business--China. China--Economic conditions. --2000-.

Contents	The rise of the dragon / Bernhard Ebel, Markus B. Hofer, and Jana Schmutzler de Uribe -- The Chinese consumer puzzle : placing branded FMCG in the Chinese market / Matthias Schramm and Markus Taube -- After the hype : investment in China? / Stefan Lippert -- The China boom : what's left for us? / Frank Sieren -- Tao, strategy and Li / Chin-Ning Chu -- Conquering the dragon : entry strategies for the Chinese market / Jana Schmutzler de Uribe, Bernhard Ebel, and Markus B. Hofer -- Competing in the dragon's den : strategies for a changed China / Peter Williamson and Ming Zeng -- Business strategy in China's transformation / Jonathan Story -- A guide to business success in China for foreign enterprises / Kang Gang Hu -- Effective pricing strategies for foreign and Chinese companies / Stefan Herr, Fan Oswald-Chen, and Ying Yang -- The run to China : and the need of better information and analysis / Hubert Fromlet -- Market research as a module in market strategies in China / Brigitte Wolff -- Legal constraints on business in China / Sven-Michael Werner -- Successful business relations with China : to-dos and taboos / Sylvia Knoss and Helen Beveridge-- The insurance and banking sectors in China / Heinz Dollberg -- Automotive dragon power in China / Markus B. Hofer, Bernhard Ebel, and Jana Schmutzler de Uribe -- Business development in China : Volkswagen's involvement in this emerging market / Johannes Wyrwoll and Ralf Hanschen -- Engineering business in China / Savas Tümis, Bin Shen, and Daniel Mohr -- Market entry and business success in PR China : the case of MAN Roland / Markus Rall -- Invest in China : how to find the right location / Stefan Herr, James Gong, and Xuyong Shi.
Bibliography note	Includes bibliographical references.
LCCN	2006934982
ISBN	9783540346142 (hardcover : alk. paper)
ISBN	3540346147 (hardcover : alk. paper)

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Joyner	General Stacks	HD2910 .B87 2007	✔ Available	Place Hold

Business success in China / Markus B. Hofer, Bernhard Ebel (editors).

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