Marketing competences and strategic flexibility in China / Yonggui Wang and Richard Li-Hua.

Author/creator Wang, Yonggui
Other author Li-Hua, Richard, 1958-
Format Book
Publication InfoBasingstoke [England] ; New York : Palgrave Macmillan, 2007.
Descriptionxvi, 261 pages : illustrations ; 23 cm
Supplemental ContentContributor biographical information
Supplemental ContentPublisher description
Supplemental ContentTable of contents only
Subjects

Contents Philosophical notion and framework -- Turbulent Chinese business environment -- Constructs and constituents of core competences -- A structured survey in Beijing, Tianjin and Shenzhen -- Creation of strategic flexibility and core competence.
Bibliography noteIncludes bibliographical references (p. 222-246) and indexes.
LCCN 2006049105
ISBN9780230013506 (cloth)
ISBN9780230013506

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HD70.C6 W36 2007 ✔ Available Place Hold