Treasure hunt : inside the mind of the new global consumer / Michael J. Silverstein with John Butman.
| Author/creator | Silverstein, Michael |
| Other author | Butman, John. |
| Format | Book |
| Publication Info | New York : Portfolio, 2006. |
| Description | xviii, 267 pages : illustrations, map ; 24 cm |
| Subjects |
| Contents | The bifurcating market -- The new middle-class consumer -- Cheap is good -- Spanning the poles -- All treasure, all the time -- When the calculus shifts -- In a pickle -- Nickels and dimes -- Left in the dust? -- Taking action. |
| General note | Includes index. |
| LCCN | 2006043548 |
| ISBN | 1591841232 |
| ISBN | 9781591841234 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.32 .S557 2006 | ✔ Available | Place Hold |