/LC.GIF&client=easterncarolinaedu)
Marketing research : a short course for professionals / Bertram Schoner, Kenneth P. Uhl.
| Author/creator | Schoner, Bertram |
| Other author | Uhl, Kenneth P. |
| Format | Book |
| Publication Info | [New York] : [Wiley], [©1976] |
| Description | 1 case (13 pamphlets : illustrations) ; 27 cm. |
| Subjects |
| Series | Wiley professional development programs Wiley professional development programs. ^A5467 |
| Contents | 1. Decisions, systems, and information.--2. Models and model building.--3. Marketing information systems.--4. Organizing for marketing information.--5. Marketing information.--6. Internal sales and cost information.--7. External information.--8. Securing information.--9. Sampling and experimental design.--10. Decision making under certainty.--11. Regression and correlation analysis.--12. Measuring and using potential.--13. Forecasting marketing information. |
| General note | Title from case. |
| LCCN | 76010037 |
| ISBN | 0471020052 (v. 1) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.2 .S38 | ✔ Available | Place Hold |