Niche envy : marketing discrimination in the digital age / Joseph Turow.

Author/creator Turow, Joseph
Format Book
Publication InfoCambridge, Mass. : MIT Press, ©2006.
Descriptionviii, 225 pages ; 24 cm
Supplemental ContentTable of contents only
Subjects

Contents A major transformation -- Confronting new worries -- Drawing on the past -- The Internet as test bed -- Rethinking television -- The customized store -- Issues of trust -- Envy, suspicion, and the public sphere.
Bibliography noteIncludes bibliographical references (p. [193]-215) and index.
LCCN 2005058409
ISBN0262201658
ISBN9780262201650

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.32 .T95 2006 ✔ Available Place Hold