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LEADER 02738cam 22005294a 4500

001 ocm70060940;

003 OCoLC;

005 20141211194117.0;

008 060522s2007 ilua b 001 0 eng ;

010 a| 2006016679;

015 a| GBA6987192| bnb;

016 7 a| 0136079822| Uk;

020 a| 0875803687 (clothbound : alk. paper);

020 a| 9780875803685 (clothbound : alk. paper);

029 1 a| YDXCPb| 2509432;

035 a| (Sirsi) o70060940;

035 a| (OCoLC)70060940;

042 a| pcc;

043 a| n-us---;

049 a| EREE;

050 00 a| HF6161.L46b| P46 2007;

082 00 a| 659.19/663109732| 22;

100 1 a| Pennock, Pamela E.=| ^A712893;

245 10 a| Advertising sin and sickness :b| the politics of alcohol and tobacco marketing, 1950-1990 /c| Pamela E. Pennock.;

300 a| viii, 282 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Drugs and alcohol;

504 a| Includes bibliographical references (p. [231]-275) and index.;

505 0 a| Introduction : health, morality, and free speech -- The failed fight to ban alcohol advertising, 1947-1958 -- Temperance and mass society -- The industries' regulatory response -- Legislative battles: politics and rhetoric -- The battle to regulate cigarette marketing, 1960s -- Emergence of the postwar antismoking movement -- The warning label debate -- The next push : restricting advertising -- The new temperance movement and alcohol marketing restrictions -- 1970s and 1980s -- The political, legal, and scientific context of regulation -- Policy contests: warning labels and advertising controls -- Conclusion: the elusive quest for restraints.;

650 0 a| Corporate speechz| United States.=| ^A834176;

830 0 a| Drugs and alcohol (De Kalb, Ill.)=| ^A712894;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0615/2006016679.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker and Taylorb| BTCPn| 2006016679;

938 a| Baker & Taylorb| BKTYc| 36.00d| 36.00i| 0875803687n| 0006848142s| active;

938 a| YBP Library Servicesb| YANKn| 2509432;

980 a| 2007-04-11b| 36d| 0e| 30.24f| 114431;

596 a| 1;

998 a| 1077036;

999 a| HF6161.L46 P46 2007w| LCc| 1i| 30372013078677d| 6/26/2012e| 5/20/2012f| 1/30/2009g| 1l| JGESm| JOYNERn| 6p| $30.24r| Ys| Yt| JGESBKu| 4/23/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.

Author/creator	Pennock, Pamela E.
Format	Book
Publication Info	DeKalb : Northern Illinois University Press, ©2007.
Description	viii, 282 pages : illustrations ; 24 cm.
Supplemental Content	Table of contents only
Subjects	Advertising--Alcoholic beverages. --United States. --History. --20th century. Advertising--Cigarettes. --United States. --History. --20th century. Corporate speech--United States.

Series	Drugs and alcohol Drugs and alcohol (De Kalb, Ill.) ^A712894
Contents	Introduction : health, morality, and free speech -- The failed fight to ban alcohol advertising, 1947-1958 -- Temperance and mass society -- The industries' regulatory response -- Legislative battles: politics and rhetoric -- The battle to regulate cigarette marketing, 1960s -- Emergence of the postwar antismoking movement -- The warning label debate -- The next push : restricting advertising -- The new temperance movement and alcohol marketing restrictions -- 1970s and 1980s -- The political, legal, and scientific context of regulation -- Policy contests: warning labels and advertising controls -- Conclusion: the elusive quest for restraints.
Bibliography note	Includes bibliographical references (p. [231]-275) and index.
LCCN	2006016679
ISBN	0875803687 (clothbound : alk. paper)
ISBN	9780875803685 (clothbound : alk. paper)

Advertising sin and sickness : the politics of alcohol and tobacco marketing, 1950-1990 / Pamela E. Pennock.

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