Advertising : concept and copy / George Felton.

Author/creator Felton, George, 1947-
Format Book
Edition2nd ed.
Publication InfoNew York : W.W. Norton, ©2006.
Description256 pages : illustrations (some color) ; 28 cm
Subjects

Bibliography noteIncludes bibliographical references (p. 245-248) and index.
LCCN 2005051298
ISBN0393731596 (pbk.)
ISBN9780393731590 (pbk.)