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LEADER 02444cam 22004574a 4500

001 ocm77494427;

003 OCoLC;

005 20141211194648.0;

008 061215s2007 nyu b 001 0 eng ;

010 a| 2006101457;

020 a| 9780820474656 (pb : alk. paper);

020 a| 0820474657 (pb : alk. paper);

035 a| (Sirsi) o77494427;

035 a| (OCoLC)77494427;

043 a| n-us---;

049 a| EREE;

050 00 a| JC573.2.U6b| C67 2007;

082 00 a| 320.520973/090452| 22;

100 1 a| Cosgrove, Kenneth M.,d| 1963-=| ^A715717;

245 10 a| Branded conservatives :b| how the brand brought the right from the fringes to the center of American politics /c| Kenneth M. Cosgrove.;

300 a| x, 364 pages ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Politics, media & popular culture ;v| v. 12,x| 1094-6225 ;;

504 a| Includes bibliographical references (p. [349]-355) and index.;

505 0 a| A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Reelect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns : how the conservative brand strategy changed American politics.;

651 0 a| United Statesx| Politics and governmenty| 20th century.=| ^A23543;

830 0 a| Politics, media & popular culture ;v| v. 12.=| ^A691395;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip077/2006101457.html;

994 a| 92b| ERE;

910 a| PromptCat;

938 a| Baker and Taylorb| BTCPn| 2006101457;

938 a| Baker & Taylorb| BKTYc| 36.95d| 36.95i| 0820474657n| 0007221733s| active;

980 a| 2007-05-30b| 36.95d| 0e| 36.95f| 150428;

596 a| 1;

998 a| 1082839;

999 a| JC573.2.U6 C67 2007w| LCc| 1i| 30372014500224d| 4/29/2009f| 7/28/2008g| 1l| JGESm| JOYNERp| $36.95r| Ys| Yt| JGESBKu| 6/11/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Branded conservatives : how the brand brought the right from the fringes to the center of American politics / Kenneth M. Cosgrove.

Author/creator	Cosgrove, Kenneth M., 1963-
Format	Book
Publication Info	New York : Peter Lang, ©2007.
Description	x, 364 pages ; 23 cm.
Supplemental Content	Table of contents only
Subjects	Conservatism--United States. --History. --20th century. United States--Politics and government. --20th century.

Series	Politics, media & popular culture ; v. 12, 1094-6225 ; Politics, media & popular culture ; v. 12. ^A691395
Contents	A crash course in branding -- Participation in politics : reorganization of American media, interest groups and society -- Reagan as a marketer and as a brand for conservative movement -- The Clinton scandals : a branded event -- Single best example of the conservative brand strategy -- How conservatives brand their policy proposals -- Reelect me because at least I am not John Kerry : Bush 2004 -- Conventions and debates : reposition and build brand awareness -- Brands in other channels -- Grassroots organization and public education campaigns : how the conservative brand strategy changed American politics.
Bibliography note	Includes bibliographical references (p. [349]-355) and index.
LCCN	2006101457
ISBN	9780820474656 (pb : alk. paper)
ISBN	0820474657 (pb : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	JC573.2.U6 C67 2007	✔ Available	Place Hold

Branded conservatives : how the brand brought the right from the fringes to the center of American politics / Kenneth M. Cosgrove.

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