/LC.GIF&client=easterncarolinaedu)
Transnational media and contoured markets : redefining Asian television and advertising / Amos Owen Thomas.
| Author/creator | Thomas, Amos Owen, 1954- |
| Format | Book |
| Publication Info | New Delhi ; Thousand Oaks, Calif. : London : Sage Publications, 2006. |
| Description | 266 pages ; 23 cm |
| Supplemental Content | Table of contents |
| Supplemental Content | Publisher description |
| Subjects |
| Contents | Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridising channels -- Eyeballing viewership -- Demarcating nationality -- Indian subcontinent -- Malay world -- Greater China -- Targeting markets -- Persuading marketers -- Managing advertisers -- Advertising transposed -- Media selection -- Creative execution -- Relativity of globality -- Expanding the grid -- Analysis by industry -- Explicating interaction -- Strategy paradoxes -- Globalisation/localisation -- Competition/collaboration -- Transnational/multinational -- Cross-cultural/inter-cultural -- Transcending the boundaries -- Electronic marketplaces -- Media ethnoscapes -- Advertising cultures -- Re-visioning globalisation. |
| Bibliography note | Includes bibliographical references (p. [243]-257) and index. |
| LCCN | 2006008454 |
| ISBN | 0761934839 (hbk.) |
| ISBN | 0761934847 (pbk.) |
| ISBN | 8178296306 (hbk. : India) |
| ISBN | 8178296314 (pbk. : India) |
| ISBN | 9780761934837 (hbk.) |
| ISBN | 9780761934844 (pbk.) |
| ISBN | 9788178296302 (hbk. : India) |
| ISBN | 9788178296319 (pbk. : India) |