Tools

LEADER 02183cam 22005174a 4500

001 ocm62421348;

003 OCoLC;

005 20141211195053.0;

008 051129s2007 njua b 001 0 eng ;

010 a| 2005057745;

020 a| 0805857176 (alk. paper);

020 a| 9780805857177 (alk. paper);

020 a| 0805857184 (alk. paper);

020 a| 9780805857184 (alk. paper);

029 1 a| IG#b| 0805857176;

029 1 a| IG#b| 0805857184;

029 1 a| YDXCPb| 2383899;

029 1 a| YDXCPb| 2446635;

035 a| (Sirsi) o62421348;

035 a| (OCoLC)62421348;

042 a| pcc;

049 a| EREE;

050 00 a| HF5826.5b| .K38 2007;

082 00 a| 6592| 22;

100 1 a| Katz, Helen E.=| ^A406874;

245 14 a| The media handbook :b| a complete guide to advertising media selection, planning, research, and buying /c| Helen Katz.;

250 a| 3rd ed.;

260 a| Mahwah, N.J. :b| L. Erlbaum Associates,c| 2007.;

300 a| xvii, 189 pages :b| illustrations ;c| 23 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| LEA's communication series;

504 a| Includes bibliographical references (p. 181-184) and index.;

505 0 a| What is media? -- Media in the marketing context -- Developing optimal media objectives -- Exploring the media -- Terms, calculations, and considerations -- Creating the plan -- Offering alternatives -- Making the media buys -- Evaluating the media plan.;

650 0 a| Advertising media planning.=| ^A18226;

650 0 a| Mass media and business.=| ^A137036;

650 0 a| Marketing channels.=| ^A26794;

830 0 a| LEA's communication series.=| ^A331122;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0701/2005057745-d.html;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/enhancements/fy0701/2005057745-t.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1086992;

999 a| HF5826.5 .K38 2007w| LCc| 1i| 30372014508144d| 3/22/2012e| 2/27/2012f| 1/30/2009g| 1l| JGESm| JOYNERn| 4p| $29.95q| 1r| Ys| Yt| JGESBKu| 3/27/2007x| BOOKz| JSTACKSo| .STAFF. 0;

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

Author/creator	Katz, Helen E.
Format	Book
Edition	3rd ed.
Publication Info	Mahwah, N.J. : L. Erlbaum Associates, 2007.
Description	xvii, 189 pages : illustrations ; 23 cm.
Supplemental Content	Publisher description
Supplemental Content	Table of contents only
Subjects	Advertising media planning. Mass media and business. Marketing channels.

Series	LEA's communication series LEA's communication series. ^A331122
Contents	What is media? -- Media in the marketing context -- Developing optimal media objectives -- Exploring the media -- Terms, calculations, and considerations -- Creating the plan -- Offering alternatives -- Making the media buys -- Evaluating the media plan.
Bibliography note	Includes bibliographical references (p. 181-184) and index.
LCCN	2005057745
ISBN	0805857176 (alk. paper)
ISBN	9780805857177 (alk. paper)
ISBN	0805857184 (alk. paper)
ISBN	9780805857184 (alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5826.5 .K38 2007	✔ Available	Place Hold

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

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