Marketing mavens / Noel Capon.
| Author/creator | Capon, Noel |
| Format | Book |
| Edition | 1st ed. |
| Publication Info | New York : Crown Business, ©2007. |
| Description | x, 307 pages ; 25 cm |
| Supplemental Content | Table of contents only |
| Subjects |
| Contents | The new market model -- Execution in marketing -- Identifying opportunities -- Matching markets with competencies -- Segmenting to find the sweet spots in a market that matters -- Meeting customer needs and beating competition -- Structuring systems and processes to serve customers -- Creating a company-wide marketing culture -- Measuring enterprise and market for a custom fit -- Conclusion : sustaining marketing excellence. |
| Bibliography note | Includes bibliographical references (p. [289]-293) and index. |
| LCCN | 2006101945 |
| ISBN | 9780307354099 |
| ISBN | 0307354091 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.55 .C37 2007 | ✔ Available | Place Hold |