Tools

LEADER 01782cam 22004574a 4500

001 ocn137592140;

003 OCoLC;

005 20141211195146.0;

008 060511s2007 njua b 001 0 eng c;

010 a| 2006015809;

020 a| 0805851097 (cloth : alk. paper);

020 a| 9780805851090 (cloth : alk. paper);

029 1 a| YDXCPb| 2433653;

035 a| (Sirsi) o137592140;

035 a| (OCoLC)137592140;

042 a| pcc;

049 a| EREE;

050 00 a| HF6146.I58b| A38 2007;

082 00 a| 659.14/42| 22;

245 00 a| Internet advertising :b| theory and research /c| edited by David W. Schumann, Esther Thorson.;

250 a| Rev. ed.;

260 a| Mahwah, N.J. :b| Lawrence Erlbaum Associates,c| 2007.;

300 a| x, 516 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| Advertising and consumer psychology;

500 a| Rev. ed. of: Advertising and the World Wide Web. 1999.;

504 a| Includes bibliographical references and indexes.;

650 0 a| Internet advertising.=| ^A415879;

700 1 a| Schumann, David W.=| ^A477802;

700 1 a| Thorson, Esther.=| ^A402135;

730 0 a| Advertising and the World Wide Web.?| UNAUTHORIZED;

830 0 a| Advertising and consumer psychology.=| ^A358003;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip0613/2006015809.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0701/2006015809-d.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1088246;

999 a| HF6146.I58 A38 2007w| LCc| 1i| 30372014514969d| 3/6/2013e| 1/31/2011f| 2/7/2011g| 2l| JGESm| JOYNERn| 2p| $89.95q| 2r| Ys| Yt| JGESBKu| 4/17/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Internet advertising : theory and research / edited by David W. Schumann, Esther Thorson.

Other author	Schumann, David W.
Other author	Thorson, Esther.
Format	Book
Edition	Rev. ed.
Publication Info	Mahwah, N.J. : Lawrence Erlbaum Associates, 2007.
Description	x, 516 pages : illustrations ; 24 cm.
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Subjects	Internet advertising.

Series	Advertising and consumer psychology Advertising and consumer psychology. ^A358003
General note	Rev. ed. of: Advertising and the World Wide Web. 1999.
Bibliography note	Includes bibliographical references and indexes.
Other title	Advertising and the World Wide Web.
LCCN	2006015809
ISBN	0805851097 (cloth : alk. paper)
ISBN	9780805851090 (cloth : alk. paper)

Internet advertising : theory and research / edited by David W. Schumann, Esther Thorson.

Click here for more information about this title