Joël Desgrippes and Marc Gobé on the emotional brand experience / written with Anne Hellman.

Author/creator Desgrippes, Joël
Other author Gobé, Marc.
Other author Hellman, Anne.
Format Book
Publication InfoBeverly, MA : Rockport Publishers, ©2007.
Description208 pages : illustrations (some color) ; 25 cm.
Supplemental ContentTable of contents only
Supplemental ContentPublisher description
Supplemental ContentContributor biographical information
Subjects

SeriesDesigners on design ; 01]
Designers on design ; 01]. ^A756112
General noteSeries from jacket.
LCCN 2007011069
ISBN1592532608 (hardcover)
ISBN9781592532605 (hardcover)