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005 20141211203929.0;

008 770228s1970 maua 000 0 eng d;

035 a| (Sirsi) o02764425;

035 a| (OCoLC)2764425;

040 c| EREd| m.c.d| UtOrBLW;

049 a| ERE*;

090 a| HF5823b| .F7x;

100 1 a| Friedman, Lawrence.=| ^A90022;

245 10 a| Measuring the effectiveness of consumer advertising :b| a case history /c| by Lawrence Friedman.;

260 a| Cambridge, Massachusetts :b| Marketing Science Institute,c| 1970.;

300 a| 28 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Preliminary Research Report.;

504 a| Bibliography: p. 27.;

650 0 a| Advertising.=| ^A4605;

650 0 a| Advertisingx| Costs.=| ^A989792;

710 2 a| Marketing Science Institute.=| ^A24652;

919 a| BOOK;

596 a| 1;

998 a| 113341;

999 a| HF5823 .F7Xw| LCc| 1i| 310372001353593d| 5/6/2009f| 1/30/2009g| 1l| JGESm| JOYNERq| 1r| Ys| Yt| JGESBKu| 5/3/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Measuring the effectiveness of consumer advertising : a case history / by Lawrence Friedman.

Author/creator	Friedman, Lawrence
Other author	Marketing Science Institute.
Format	Book
Publication Info	Cambridge, Massachusetts : Marketing Science Institute, 1970.
Description	28 pages : illustrations ; 28 cm
Subjects	Advertising. Advertising--Costs.

General note	Preliminary Research Report.
Bibliography note	Bibliography: p. 27.

Measuring the effectiveness of consumer advertising : a case history / by Lawrence Friedman.

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