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035 a| (Sirsi) o02764453;

035 a| (OCoLC)2764453;

040 c| EREd| m.c.d| UtOrBLW;

049 a| ERE*;

090 a| HF5415b| .F7x;

100 1 a| Friedman, Lawrence.=| ^A90022;

245 10 a| Calculating the reach and frequency of TV schedules :b| a theoretical approach /c| by Lawrence Friedman.;

260 a| Cambridge, Massachusetts :b| Marketing Science Institute,c| 1970.;

300 a| 16 pages :b| illustrations ;c| 28 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Preliminary Research Report.;

504 a| Bibliography: p. 15.;

650 0 a| Marketingx| Simulation methods.=| ^A16179;

650 0 a| Advertising.=| ^A4605;

710 2 a| Marketing Science Institute.=| ^A24652;

919 a| BOOK;

596 a| 1;

998 a| 113343;

999 a| HF5415 .F7Xw| LCc| 1i| 310372001353616d| 5/6/2009e| 3/18/2003f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 5/3/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Calculating the reach and frequency of TV schedules : a theoretical approach / by Lawrence Friedman.

Author/creator	Friedman, Lawrence
Other author	Marketing Science Institute.
Format	Book
Publication Info	Cambridge, Massachusetts : Marketing Science Institute, 1970.
Description	16 pages : illustrations ; 28 cm
Subjects	Marketing--Simulation methods. Advertising.

General note	Preliminary Research Report.
Bibliography note	Bibliography: p. 15.

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415 .F7X	✔ Available	Place Hold

Calculating the reach and frequency of TV schedules : a theoretical approach / by Lawrence Friedman.

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