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001 ocm78989218;

003 OCoLC;

005 20141211222558.0;

008 070122s2007 enka b 001 0 eng ;

010 a| 2007001963;

015 a| GBA7045822| bnb;

016 7 a| 0136455622| Uk;

020 a| 9780749449360;

020 a| 0749449365;

035 a| (Sirsi) o78989218;

035 a| (OCoLC)78989218;

042 a| pcc;

049 a| EREE;

050 00 a| HF5823b| .S76 2007;

082 00 a| 659.1/132| 22;

100 1 a| Springer, Paul.=| ^A750570;

245 10 a| Ads to icons :b| how advertising succeeds in a multimedia age /c| Paul Springer.;

300 a| xviii, 379 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [363]-367) and index.;

650 0 a| Advertisingv| Case studies.=| ^A989791;

650 0 a| Advertising campaignsv| Case studies.=| ^A214716;

856 41 3| Table of contents onlyu| http://www.loc.gov/catdir/toc/ecip078/2007001963.html;

856 42 3| Publisher descriptionu| http://www.loc.gov/catdir/enhancements/fy0715/2007001963-d.html;

994 a| C0b| ERE;

596 a| 1;

998 a| 1232605;

999 a| HF5823 .S76 2007w| LCc| 1i| 30372014115833d| 3/31/2011e| 11/4/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 1p| $47.50q| 2r| Ys| Yt| JGESBKu| 9/18/2007x| BOOKz| JSTACKSo| .STAFF. 0;

Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

Author/creator	Springer, Paul
Format	Book
Publication Info	London ; Philadelphia : Kogan Page, ©2007.
Description	xviii, 379 pages : illustrations ; 25 cm
Supplemental Content	Table of contents only
Supplemental Content	Publisher description
Subjects	Advertising--Case studies. Advertising campaigns--Case studies.

Bibliography note	Includes bibliographical references (p. [363]-367) and index.
LCCN	2007001963
ISBN	9780749449360
ISBN	0749449365

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823 .S76 2007	✔ Available	Place Hold

Ads to icons : how advertising succeeds in a multimedia age / Paul Springer.

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