/LC.GIF&client=easterncarolinaedu)
The online advertising playbook : proven strategies and tested tactics from the Advertising Research Foundation / Joseph Plummer [and others].
| Other author | Plummer, Joseph Thornton, 1941- |
| Other author | Advertising Research Foundation. |
| Format | Book |
| Publication Info | Hoboken, N.J. : Wiley, ©2007. |
| Description | xvi, 302 pages : illustrations ; 24 cm |
| Supplemental Content | Table of contents only |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Subjects |
| Contents | Targeting approaches -- Online sdvertising reach and frequency concepts -- Winning strategies in online advertising -- Display advertising online -- The connection of online search and advertising -- Online shopping and buying -- Advertising personally : email and word of mouth -- Futures. |
| Bibliography note | Includes bibliographical references (p. 265-289) and index. |
| LCCN | 2007002550 |
| ISBN | 9780470051054 (cloth) |
| ISBN | 0470051051 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF6146.I58 O55 2007 | ✔ Available | Place Hold |