Financial dimensions of marketing management / Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer.

Author/creator Mossman, Frank Homer
Other author Crissy, William Joseph Eliot.
Other author Fischer, Paul M.
Format Book
Publication InfoNew York : Wiley, ©1978.
Descriptionxviii, 170 pages : illustrations ; 24 cm.
Subjects

SeriesSeries on marketing management
Local noteLittle-230927 - $29.95
General note"A Ronald Press publication."
Bibliography noteIncludes bibliographical references and indexes.
LCCN 77014990
ISBN0471033766