101 mission statements from top companies : plus guidelines for writing your own mission statement / Jeffrey Abrahams.

Author/creator Abrahams, Jeffrey
Format Book
Publication InfoBerkeley : Ten Speed Press, ©2007.
Description147 pages ; 18 cm
Supplemental ContentTable of contents only
Subjects

Variant title One hundred and one mission statements from top companies
Contents Part 01: How to use this resource : Companies are like people: they need a mission ; A blueprint for success ; Target audience: this mission's for you ; Length: how long is long enough? ; Key words ; A step-by-step guide to writing a mission statement -- Part 02: The companies and their statements.
LCCN 2006037617
ISBN1580087612 (alk. paper)
ISBN9781580087612 (alk. paper)