This business of global music marketing / Tad Lathrop.
| Author/creator | Lathrop, Tad |
| Format | Book |
| Publication Info | New York, NY : Billboard Books, ©2007. |
| Description | xi, 275 pages : illustrations ; 24 cm |
| Supplemental Content | Contributor biographical information |
| Supplemental Content | Publisher description |
| Subjects |
| Contents | Going global : why it's a good idea -- Choosing foreign markets for music -- Planning basic global business strategy -- Producing and packaging music for global sale -- Placing and pricing music for foreign sale -- Distributing digital music globally -- Promoting globally through radio play and audiovisual performance -- Promoting globally outside the music infrastructure -- Promoting globally through live performance -- Promoting globally through integrated marketing communications (IMC) -- Managing the global music marketing program -- Profiting from global music publishing -- Comparing notes : interviews. |
| Local note | Little-- 305140058523 |
| General note | Includes index. |
| Bibliography note | Includes bibliographical references and index. |
| Issued in other form | Online version: Lathrop, Tad. This business of global music marketing. New York, NY : Billboard Books, ©2007 |
| LCCN | 2006936442 |
| ISBN | 0823077888 |
| ISBN | 9780823077885 |