Captive audience : advertising invades the classroom / Media Education Foundation ; written & produced by Loretta Alper ; executive producer, Sut Jhally.

Format Video (DVD)
Publication InfoNorthampton, MA : Media Education Foundation, ©2003.
Description1 videodisc (45 min. + 40 min. additional footage) : sound, color ; 4 3/4 in.
Subjects
DVD-Video discs.
Education--United States. --Marketing.
Commercialism in schools--United States.
Business and education--United States.

Other author/creatorAlper, Loretta screenwriter, producer.
Other author/creatorJhally, Sut producer.
Other author/creatorPoussaint, Alvin F., narrator.
Other author/creatorMedia Education Foundation.
Portion of title Advertising invades the classroom
Contents Advertising invades the classroom -- The shadow curriculum : sponsored educational materials -- Channel One : commercials in the classroom -- Schools in need : the politics of funding -- Sweet deals : exclusive soda contracts -- Resisting commercialism : legislative action -- Resisting commercialism : local activism -- What's at stake : keeping schools public -- More on Channel One -- More on commercialism -- More on the politics of funding -- More on resisting commercialism -- More on what's at stake.
Abstract Examines the growing youth market as in-school advertising has steadily increased in America's public schools in recent years with little or no public awareness. Includes interviews with teachers, students, parents, and activists.
CreditsCamera, Kelly Garner ; editor, Kenyon King ; music, Thom Monahan.
Performer Narrator: Alvin F. Poussaint.
Technical detailsDVD.
Genre/formDocumentary videos.
ISBN1893521842
ISBN9781893521841