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LEADER 01126cam 22003378i 4500

001 ocm03649765;

005 20141211234841.0;

008 780126s1978 nyu 001 0 eng ;

010 a| 78001722;

020 a| 0814454658;

035 a| (Sirsi) o03649765;

035 a| (OCoLC)3649765;

049 a| ERE*;

050 00 a| HF5415b| .E49;

082 0 a| 658.8;

100 1 a| Elam, Houston G.=| ^A100653;

245 10 a| Marketing for the non-marketing executive /c| Houston G. Elam, Norton Paley.;

300 a| ix, 261 pages :b| illustrations ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Marketing.=| ^A16179;

700 1 a| Paley, Norton.=| ^A553918;

710 2 a| American Management Association.=| ^A11787;

919 a| BOOK;

596 a| 1;

998 a| 131138;

999 a| HF5415 .E49w| LCc| 1i| 310372001593494d| 3/9/2015e| 4/14/1999f| 3/27/2009g| 1l| JGESm| JOYNERn| 1q| 1r| Ys| Yt| JGESBKu| 5/19/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Marketing for the non-marketing executive / Houston G. Elam, Norton Paley.

Author/creator	Elam, Houston G.
Other author	Paley, Norton.
Other author	American Management Association.
Format	Book
Publication Info	New York : AMACOM, ©1978.
Description	ix, 261 pages : illustrations ; 22 cm
Subjects	Marketing.

General note	Includes index.
LCCN	78001722
ISBN	0814454658

Marketing for the non-marketing executive / Houston G. Elam, Norton Paley.

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