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Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton.
| Author/creator | Mullin, Bernard James |
| Other author | Hardy, Stephen, 1948- |
| Other author | Sutton, William Anthony, 1951- |
| Format | Book |
| Edition | 3rd ed. |
| Publication Info | Champaign, IL : Human Kinetics, ©2007. |
| Description | xii, 539 pages : illustrations ; 29 cm |
| Supplemental Content | Table of contents only |
| Subjects |
| Contents | The special nature of sport marketing -- Strategic marketing management -- Studies of sport consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in sport marketing -- Market segmentation -- The sport product -- Managing sport brands -- Licensed and branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship -- Place or product distribution -- Electronic media -- Public relations -- Coordinating and controlling the marketing mix -- The legal aspects of sport marketing -- The shape of things to come -- Appendix A : Sport industry organizations -- Appendix B : Sample surveys. |
| Local note | Little-351232--305131037541X |
| Bibliography note | Includes bibliographical references (p. 501-522) and index. |
| LCCN | 2006035638 |
| ISBN | 9780736060523 (hard cover) |
| ISBN | 0736060529 (hard cover) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | GV716 .M85 2007 | ✔ Available | Place Hold |