The advanced dictionary of marketing : putting theory to use / Scott G. Dacko.
| Author/creator | Dacko, Scott G. |
| Format | Book |
| Publication Info | Oxford ; New York : Oxford University Press, 2008. |
| Description | lviii, 601 pages ; 23 cm |
| Subjects |
| Bibliography note | Includes bibliographical references. |
| LCCN | 2007028402 |
| ISBN | 9780199286003 (pbk.) |
| ISBN | 0199286000 (pbk.) |
| ISBN | 9780199285990 (hbk.) |
| ISBN | 0199285993 (hbk.) |