The advanced dictionary of marketing : putting theory to use / Scott G. Dacko.

Author/creator Dacko, Scott G.
Format Book
Publication InfoOxford ; New York : Oxford University Press, 2008.
Descriptionlviii, 601 pages ; 23 cm
Subjects

Bibliography noteIncludes bibliographical references.
LCCN 2007028402
ISBN9780199286003 (pbk.)
ISBN0199286000 (pbk.)
ISBN9780199285990 (hbk.)
ISBN0199285993 (hbk.)