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001 ocm01119566;

005 20141212002730.0;

008 741126s1975 wiu b 001 0 eng ;

010 a| 74027313;

020 a| 0299067300;

035 a| (Sirsi) o01119566;

035 a| (OCoLC)1119566;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| ERE*;

050 00 a| HF5813.U6b| P68 1975;

082 0 a| 659.1;

092 a| 659.1b| P92g;

100 1 a| Preston, Ivan L.,d| 1931-=| ^A102748;

245 14 a| The great American blow-up :b| puffery in advertising and selling /c| Ivan L. Preston.;

260 a| Madison :b| University of Wisconsin Press,c| 1975.;

300 a| xvi, 368 pages ;c| 22 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Advertisingz| United States.=| ^A8788;

650 0 a| Selling.=| ^A32187;

650 0 a| Advertising lawsz| United States.=| ^A70990;

919 a| BOOK;

590 a| Little-116131 - $9.75;

596 a| 1;

998 a| 134824;

999 a| HF5813.U6 P68 1975w| LCc| 1i| 30372010796768d| 9/16/2014e| 2/29/2000f| 1/30/2009g| 1l| JGESm| JOYNERn| 6q| 1r| Ys| Yt| JGESBKu| 3/14/1986x| BOOKz| JSTACKSo| .STAFF. 0;

The great American blow-up : puffery in advertising and selling / Ivan L. Preston.

Author/creator	Preston, Ivan L., 1931-
Format	Book
Publication Info	Madison : University of Wisconsin Press, 1975.
Description	xvi, 368 pages ; 22 cm
Subjects	Advertising--United States. Selling. Advertising laws--United States.

Local note	Little-116131 - $9.75
Bibliography note	Includes bibliographical references and index.
LCCN	74027313
ISBN	0299067300

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5813.U6 P68 1975	✔ Available	Place Hold

The great American blow-up : puffery in advertising and selling / Ivan L. Preston.

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